Meghan Markle, the wife of Britain's Prince Harry, is launching a new brand seemingly named after the couple's oceanside California home.
An Instagram page and a website for American Riviera Orchard went live without any warning on Thursday. Both feature a gold-coloured crest for the new venture.
The logo features the word Montecito, the celebrity enclave where the couple have lived since 2020, which is close to Santa Barbara - itself sometimes known as the American Riviera.
The social media account's biography simply reads: "by Meghan, The Duchess of Sussex."
A representative for the duchess confirmed her participation in the new venture to AFP, without providing further details.
American Riviera Orchard appears to be a kitchen and lifestyle-themed brand.
Thursday's launch was accompanied by a grainy, retro-style promotional video in which the former Suits actress is seen arranging flowers and baking in a kitchen.
A mailing list invites users to sign up to become "the first to know about products, availability, and updates from American Riviera Orchard."
Harry and Meghan quit royal duties in 2020 and relocated to California.
Their official @sussexroyal Instagram account has not posted since then.
Meghan's personal social media accounts and former lifestyle blog were both closed before the couple married.
In recent years, the couple have pursued a variety of media ventures.
They criticised Britain's royal family in several high-profile outpourings including a Netflix documentary series and Harry's blockbuster autobiography Spare.
The couple had a Spotify-exclusive podcast deal, which ended last year after just one show.
Netflix also dropped an animated series created by Meghan.
But an executive for the streaming giant in January said multiple projects from the couple, including a movie, remained "in very early development."
Source: AFP
