Sustainability advocate Pat Kane shares practical tips for doing more with less in your wardrobe.

Did you know that fashion is the world's second-largest contributor to pollution, trailing only behind the oil industry?

In today's era of fast fashion, and the sky-rocketing trend of sharing shopping hauls online, it's becoming increasingly easy to consider clothes as being disposable.

This culture of overconsumption leads to terrible waste that hurts the planet, our wallets, and the opportunity to find self-expression in our own unique style.

But change is possible. Consumers have the power to make conscious choices with their hard-earned money, opting for unique and long-lasting looks over fleeting micro-trends.

Stock image courtesy of Getty Images

With this in mind, sustainability advocate Pat Kane shares her top tips for getting the most out of a smaller wardrobe.

1. Don't shop unnecessarily

Extending the lifespan of clothing by just nine months can significantly reduce its carbon, waste, and water footprints. Instead of constantly seeking new purchases, find innovative ways to reinvent and reuse what you already own.

2. Prioritise quality over quantity

When you do shop, invest in pieces that are built to last. Look for high-quality materials and craftsmanship, even if it means spending a bit more upfront. Ethical fashion may come with a higher price tag, but it reflects the true cost of sustainability and fair labour practices.

Getty Images

3. Stay true to your style

Define your personal style and stick to it. Avoid succumbing to fleeting trends or the pressure to constantly update your wardrobe. Pay attention to what makes you feel confident and comfortable, and build your wardrobe around those preferences.

4. Develop a uniform

Identify a go-to outfit formula that works for you and stock up on the necessary components. Having a signature look simplifies dressing and ensures you always feel put together.

5. Invest in versatile basics

Build a foundation of timeless basics that can be mixed and matched to create countless outfits. Choose pieces in neutral colours and classic silhouettes that will withstand changing trends.

Getty Images

Accessorise thoughtfully

Accessories are a great way to add interest to your outfits without buying new clothing. Invest in a collection of versatile accessories like scarves, jewellery, and belts to elevate your look

To learn more about Pat Kane, visit reuzi.ie.