In a brightly lit yellow room, filled with friendship bracelet making kits, groups of giggling friends and neon wall signs, a lone groom sat threading beads onto wire.
Adam from Stockholm was the only man in a sea of Taylor Swift fans, gathered together by Alternative Dublin for the first of their Taylor Swift friendship bracelet workshops, one of the many events they're running in the lead up to Swift's mammoth Eras Tour landing in Dublin later this month.
The making and swapping of friendship bracelets has become one of the most exalted traditions of the Eras Tour, so it was incredibly on brand for Swift's fandom, however, that he was welcomed into the fold with open arms - despite admitting to not being a Swiftie.
"We came from Stockholm yesterday and obviously we went out experiencing the pub culture of Dublin, you can say", he told RTÉ Lifestyle, his voice noticeably hoarse.
"Then the last dare or challenge before dinner tonight was, 'you're supposed to go to this workshop', and I've never heard of it before but apparently they make bracelets."
As for what happens after the two-hour workshop, his fellow stags were vague: "They will send me an address where we will have dinner, then I will present everyone with a specific bracelet."
In the hour since he'd sat down, Adam had already created three bracelets, each with an inside joke woven through, including the name "Mr. Evil", for his best man.
Despite this, Adam said it was almost exactly what he'd needed: "The experience here has been amazing because everyone is so kind, and switching the guy mentality of very much like beer, beer, beer, to come here, it's very nice. It's very calming. I feel relaxed, it's like zen mode."
The event is one of a host of similar ones that Alternative Dublin are putting on as part of the Swift Fan Fest, an assortment of over 20 events across the city from 12-28 June, including club nights, neon painting, Taylor Swift-themed spin classes, quiz nights and more.
Speaking about the initiative, Alice Kelly of Alternative Dublin said it was a no brainer after seeing similar events "blow up" across social media as the Eras Tour made its way across the globe.
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"I just think it's a great way to bring people together, as well as get people excited for the tour. Also, obviously, a lot of people don't have tickets, so it's a great thing to just come to, listen to Taylor, sing, make some friends.
"We kind of encourage people to come on their own as well because our events are a great place to meet people."
Held in This Must Be the Place, a sober venue along the River Liffey, the events are designed to be inclusive, Kelly said. "We encourage everyone to come, all ages, all nationalities, whatever.
"Like 150,000 people will be going to the concerts. I've been talking to girls tonight who aren't even going and they're here to make some bracelets.
Sarah and Grace booked into the event to be sure that neither would miss out on this key part of the Eras Tour experience, though only Sarah is going to the concert itself. Now 30, she said she's been a "big fan" of Taylor since she was in school, when the star's pop culture image was still a long way off what it has grown into in recent years.
"I was in school and we wanted Taylor as our graduation song and I remember people being like, no, we're not having Taylor, she's not cool. And now, all those people who like, campaigned against her, I'm like, 'If you go for free and I don't I'll kill you'", Sarah laughed.
Having scored a ticket for the concert on Saturday night, she confessed that she hadn't made any bracelets, adding, "I refuse to not be part of that".
"I don't really have the time and I know that if I go at them I'll just wind up buying so many of the little kits and not making them."
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As for whether she expects to swap any, she said: "My friend went to the one in Lyon and she said she doesn't think it's as intense as the sharing in America, but people were still sharing them. I was like I don't care if they're sharing them, I still want to have them."
Second only to the bracelets is the question of what each concert goer will wear, a topic of furious conversation at the workshop - alongside favourite Swift exes and hotly anticipated surprise songs.
Social media has been rife with fans spending months crafting their Eras outfit from scratch, weaving in obscure references and inside jokes from within the fandom.
Sarah's vision was crystal clear: a corseted cream dress much like the Vivienne Westwood gown Swift wears when performing the Tortured Poets Department section at the concert.
"It's cream, not white, and I can write a few lyrics and I'll get other people to write the lyrics", she said. "I was like, that's kind of cute and also... kind of normal?"
